Frequently Asked Questions
Have you ever had a question and either didn't know where to find the answer or were too afraid to ask? If so, you've come to the right place.
As the name would suggest, this section is a compilation of answers to the questions our clients commonly ask. Just start by following one of the links below.
Of course, you can always call us with questions.
- Do you print on recycled paper?
- How do I go about getting an estimate from you?
- Can you send paper samples for testing?
- How long does it take for you to complete my order?
- What forms of payment do you accept?
- At what resolution should I save my photos and graphics?
- What File Formats Are Accepted?
- What is Adobe PDF JobReady?
- Tips on saving files for printing
- What is a "proof"?
- Is white considered a printing color?
- What is the Pantone Matching System?
- What are the comparative advantages of producing my job on your duplicating devices versus producing them on your presses?
- Why do the printed colors look different from the colors on my screen?
- What type of products and services do you provide?
- What is variable data printing?
- What does personalization mean?
- What do I need to provide for variable data projects?
- What type of return can I expect from personalized or variable data marketing materials?
- Do you offer storage of my pre-printed items?
- Can you scan and save my files to a CD?
Do you print on recycled paper?
Yes, we offer a wide range of paper stocks made that contain recycled fiber. The amount of recycled content varies from 15% to 100%. Our typical white 20lb bond contains 30% post-consumer waste. Some of our paper comes from mills that are powered exclusivley by wind energy and are Green-e certified.
How do I go about getting an estimate from you?
If you are visiting our website, we suggest you use our Online Estimate Request Form. Otherwise, the best way to ensure that we get all the information necessary to do an accurate quote, give us a call and talk with one of our customer service representatives.
Can you send paper samples for testing?
Yes. With many projects, we have paper samples available for testing.
How long does it take for you to complete my order?
There really isn't a short answer to this question. Some jobs can be produced in minutes and some jobs may take days. Let us know when you need your job completed, we will go to great lengths to meet your most stringent demands.
What forms of payment do you accept?
We accept cash, company check and all major credit cards. We can also set up a business account for you, as well. Contact us for details.
At what resolution should I save my photos and graphics?
Resolution should be set to 300 dpi.
Pictures and graphics pulled from the internet are often low resolution, typically 72 dpi or 96 dpi. Avoid these graphics, as they will appear pixilated and blocky when printed.
Also note that you should save all photos in CMYK mode, not RGB mode when possible. Images saved in RGB mode may not print properly. If you are unable to save your image in CYMK mode, please let us know.
What File Formats Are Accepted?
The reality is that we accept MAC and PC files in almost any file type. However, there is a catch, and that is the fact that just because we can print from the file doesn't mean that the quality will be acceptable or the files are best suited to your project.
We generally get the best results with native files from the following applications: Acrobat (Press quality PDF), InDesign, Illustrator, Quark, PageMaker, Publisher and PDF files created with our JobReady Print Driver. When placing pictures or graphic images into your layout, we recommend using EPS, PSD, TIFF, JPEG and WMF files.
We are by no means limited to the above mentioned file types. So, if you don't see a familiar file type above, or are new to design for printing, please contact us BEFORE you start your design to get recomendations of what programs and files would be best suited for your project.
What is Adobe PDF JobReady?
To help you make PDF’s and send in your order we have an Adobe program called JobReady that you can download for FREE. JobReady automatically makes a PDF from your file, creates an order form and will send us your file directly from you desktop. All you need to do is follow the simply installation instructions. We promise once you have used Job Ready you will never want to use another application to transfer PDF’s again.
Tips on saving files for printing
Many layout programs have collecting or packaging functions that will automatically collect your document, fonts, all art files and will create a report. When possible, it is recommended to use these functions because without any or all of these elements we will be unable to print your job.
• Enclose all screen fonts and printer fonts
• Include all placed images
• Make sure your files are set with proper bleed, trim and safety areas.
BLEED: All art printing to the edge of the finished piece MUST extend 1/8” beyond the trim / crop mark
TRIM / CROP MARK: This indicates where the cut or final trim will be made
SAFETY AREA: Keeping all art and text inside the safety area will assure that nothing will be trimmed off during the cutting process. A 1/4” guide inside the trim / crop mark should work fine.
If you have any questions please contact us before you send your files.
What is a "proof"?
A proof is a way of ensuring that we have set your type accurately and that everything is positioned according to your requirements. On multiple color jobs, you will see a color proof to show that the color is assigned correctly. Typically, we will produce a proof which will be sent to you online or printed on paper which can be viewed in our store or delivered to you in person.
Is white considered a printing color?
Not typically. Because white is the default color of paper, it is simply recognized as the absence of any ink. However, when using colored paper, white ink may be used if any text or graphic requires it.
What is the Pantone Matching System?
The Pantone Matching System (PMS) is a color reproduction standard in which colors all across the spectrum are each identified by a unique, independent number. The use of PMS allows us to precisely match colors and maintain color consistency throughout the printing process.
What are the comparative advantages of producing my job on your duplicating devices versus producing them on your presses?
The advantages of our duplicating devices are usually best realized on runs of 1000 or less and where a fast turnaround is needed. If the piece included photos or halftone screens the copy quality may be lower than that achieved by the printing process. On longer runs or where Pantone colors are desired, as well as when screens or halftones require higher quality, offset printing would be the best alternative. The only disadvantage of the offset printing process would be the longer production time requirements.
Why do the printed colors look different from the colors on my screen?
In short, printers and monitors produce colors in different ways.
Monitors use the RGB (red, green, blue) color model, which usually supports a wider spectrum of colors. Printers use the CMYK (cyan, magenta, yellow, black) color model, which can reproduce most—but not all—of the colors in the RGB color model. Depending on the equipment used, CMYK generally matches 85–90% of the colors in the RGB model.
When a color is selected from the RGB model that is out of the range of the CMYK model, the application chooses what it thinks is the closest color that will match. Programs like Adobe Photoshop will allow you to choose which color will be replaced. Others may not.
What type of products and services do you provide?
Good question! We are a full service shop and offer a wide range of products and services. To see a full listing and description of what we can offer you, checkout out the Products & Services area in the Customer Service Section of our website.
What is variable data printing?
Variable data printing is technology for printing documents so that each piece is personalized to the specific recipient. At the most basic level, this means personalizing a name and address. But for real impact, many projects include unique graphics and content that speaks directly to the recipient.
What does personalization mean?
Personalization is another term for variable data—technology for printing documents so that each piece is personalized to the specific recipient.
Personalizing can be as simple as a unique name and address on every printed piece. But more sophisticated levels of personalization can include text or images that vary based on data specific to the recipient, or data-driven graphics such as a pie chart illustrating something specific to the recipient.
What do I need to provide for variable data projects?
We work with many types of data files, but CSV files are the safest bet. These are data files that have commas separating each field, and returns separating each line of data. To save time and hassle, make sure your data is properly formatted with each piece of data in separate fields.
Complex projects may require other files, like image files or additional data files. If you are unsure of what may be required for a particular variable project, give us a call for a free consultation.
What type of return can I expect from personalized or variable data marketing materials?
Studies consistently show that personalized marketing receives a far greater response than static pieces.
On average, the response rate of a static direct mail campaign is around 2%. A targeted, personalized campaign that utilizes variable data technology can increase that response rate by up to 30%.
While the cost per piece of variable imaging direct mail is higher, your cost per response is much lower, increasing your return on investment.
Do you offer storage of my pre-printed items?
Yes. We offer free storage of pre-printed items and ship them to your location as needed. In some cases, minimum quantities may apply.
Can you scan and save my files to a CD?
Yes. We can scan drawings and save electronic versions or copy files to a